Even though ABM messaging is new to the world of B2B marketing, many marketers have started focusing on generating account-relevant content and messages. Nailing personalization and addressing the customer’s problems fuel the ABM efforts. It is common sense to stick to a working marketing for your business. However, the only way to keep your strategy […]
Automation is shaping the marketing industry We have developed powerful automation software that enable learning and perform automated tasks. Automation and AI are inevitable for businesses. At some point, you would need to incorporate automation to key concerns of your marketing campaigns. The majority of marketers have embraced automation for marketing tactics. The advanced marketing […]
As marketing efforts span over wider audience cohorts, many tasks become very repetitive and prone to human error. Marketing automation proved solutions that not only automate such tasks but also increase the efficacy of one’s efforts. Here are some marketing automation strategies to help you get started. Research your Competitors To achieve success in your […]
COVID-19 has put many companies under stress to retain and acquire new business. This meant focusing the majority of resources, money and time on nurturing and retaining clients and on-boarding new ones. This was the perfect setup for aligning sales and marketing efforts, that is, mass adoption of ABM. So, What is Account-Based Marketing? Imagine […]
Creating an effective sales strategy is a daunting task. Most advice on the internet tells you that the strategy is workable if you have a solid process, a documented plan, and a team that knows your business inside out. Most of the business strategies focus on internal operations. They enable the team to document internal […]
