Lead generation has become one of the most important components for B2B companies. In fact, according to a report by Marketo, 73% of the B2B companies in 2020 are now focusing on lead quality instead of lead quantity. Big difference. What is Lead Generation Software? It is a software that helps companies to collect and […]
Top 43 Lead Generation Software: Features and Benefits [Part 1]
Lead generation tools are not just for B2B companies but for business to consumer companies as well. In fact, according to one GetApp survey, more than 57% of companies use one or more lead generation software. What Is Lead Generation Software? The traditional way of lead generation is limited to TV advertisements or sending letters. […]
Top 15 B2B Lead Generation Strategies
Do you want more leads flowing into your business? If you didn’t just say, “Hell yes!” to that question, then stop reading this article now, run to a Capital Grille Steakhouse, and go celebrate your awesome life. Back to the vast majority of us salespeople, we are always looking for more ways to generate leads. […]
Can Account Based Advertising Be Measured?
The question everyone has been asking lately about digital advertisement campaign is “Can Account-Based Advertising Be Measured?” Well, the answer is YES, it can be. But how? Don’t worry, that is why we are here to show you some of the ways in which B2B marketers can measure their account-based advertising. But before we get […]
What Are the Disadvantages of Account Based Marketing?
Account based marketing (ABM) is a relatively new phenomenon in the world of marketing. It’s a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather […]