Shabana Arora

Effective Tools for Omnichannel Personalization

tools for omnichannel personalization

Wondering how did Amazon manage to remain at the top of the leader board with net sales of $108.518 billion in the first quarter of 2021, demonstrating a rise of 43.8 percent from net sales of 2020!! It’s simply because this customer-centric brand has mastered the Omnichannel Personalization marketing technique, which proved to be one […]

11 Trends in Digital Advertising to Watch

Digital advertising trends

If you are an aspiring or experienced advertiser, you must have gone through the digital advertising trends to understand what is happening or expected to happen in the market and ways you can compete to win. Keeping up with the latest digital advertising trends is a necessity for those who want to make their name […]

10 Best Practices for Demand Generation in 2021

demand generation practices

It is more important now than ever for demand generation teams to link their efforts to revenue. Demand generation best practices play a big role in that. To drive the demand generation process, you have to create and share relevant and valuable content. In the demand generation best practices, marketing automation enables leads to be […]