Account-based marketing or ABM is a special type of focused marketing that has been designed to boost long-term business growth, boost revenue, and improve customer feedback all at once. In ABM, both the marketing and sales department combine their prowess to encourage sales for high-value accounts. 87% of B2B businesses in a survey reported that […]
Every type of business has different suppliers as well as customers. For the best return on investment, it is important to target the right type of customers. For this focus targeting, different businesses use different marketing methods and Account-Based Marketing. Here is how it works and how it can bring benefits to a business. What […]
Wondering how did Amazon manage to remain at the top of the leader board with net sales of $108.518 billion in the first quarter of 2021, demonstrating a rise of 43.8 percent from net sales of 2020!! It’s simply because this customer-centric brand has mastered the Omnichannel Personalization marketing technique, which proved to be one […]
If you are an aspiring or experienced advertiser, you must have gone through the digital advertising trends to understand what is happening or expected to happen in the market and ways you can compete to win. Keeping up with the latest digital advertising trends is a necessity for those who want to make their name […]
It is more important now than ever for demand generation teams to link their efforts to revenue. Demand generation best practices play a big role in that. To drive the demand generation process, you have to create and share relevant and valuable content. In the demand generation best practices, marketing automation enables leads to be […]
