It is more important now than ever for demand generation teams to link their efforts to revenue. Demand generation best practices play a big role in that.
To drive the demand generation process, you have to create and share relevant and valuable content. In the demand generation best practices, marketing automation enables leads to be automatically identified, classified, segmented, and nurtured until they are ready to buy.
10 Demand Generation Best Practices
- Take advantage of social media
Companies can increase their sales by optimizing social media. With social media, companies can locate, engage, and qualify leads in a much more effective manner. A company can generate more leads with the help of social media if it utilizes its power.
- Schedule an appointment
Marketers should schedule meetings with sales representatives for prospects who show interest in their product or service. A lead can be most effectively tapped into by properly priming it. Many companies on the market today can assist you in streamlining the lead qualification process.
- Use video marketing to generate leads
In 2021 and beyond, it shouldn’t come as a surprise that video content will surpass other forms of content in terms of consumer preferences.
Lead generation can be achieved in several ways using video, including:
- Video demo of your product
- Video can increase conversion rates by up to 34% for marketers who use it in their campaigns
- Utilize tools to collect emails from your videos
- Annotation links and call-to-actions should be included in your videos
- Tell stories more often
Two of the major recent studies about demand generation specifically mentioned storytelling as an aspect of increasing engagement.
Creating a memorable and engaging piece of content is one of the fundamental components of content preferences. Content that is memorable enough for a sales call should:
- Resonates with a majority of buying committees
- Supports claims with data and research
- Provides personalized/tailor-made service
- Convert the blog post into a guide
Content creation for blogs, websites, social media, etc., is already a major focus of this strategy. As a result, you have to put your best foot forward.
By bringing together relevant content from various groups, you can create bigger content. If you are blogging about business management, you could create a downloadable guide that collects all of your posts.
- Increasing the effectiveness of lead nurturing
Organizations must constantly refine their business strategies and other technologies to enhance the business. Lead nurturing strategies are crucial to keeping leads fresh and nurturing them through demand generation funnels so that a company can continue to grow its lead pool.
- Use keywords in your content
Although you can use paid ads for lead generation, organic SEO has been proven to be more effective. Ensure that your content has relevant keywords to get the best SEO results. You can do this by:
- Recognizing the most relevant keywords
- Knowing the keywords that have high traffic and low competition
- Writing the major keywords to focus on
- Measuring your progress
- Create shareable content
The major goal of demand generation is to get the word out to your target audience. This differs from lead generation, which has the goal of converting traffic.
This has a lot to do with creating easily shareable content. Come up with content that requires the reader to do something to get access to the content – such as providing their email address in exchange for access to the content.
- Execute your campaigns more effectively
As part of your marketing campaign, engage your potential customers with new, unique, and exciting concepts. This is a great way of moving potential buyers one step closer to their journey. Creative campaigns are the best at converting your audience into buyers.
- Use marketing automation and CRM
Using both marketing automation and CRM is vital in ensuring that your sales team can contact potential customers and nurture them using a sales funnel. This will also make sure that none of your best leads will slip away.
Demand generation may appear easy, but it needs you to put in a lot of effort. You are not guaranteed 100 percent success with this strategy, therefore, back your plan with the proper data, marketing content, and follow the right trends to increase your chances of success.