Automation is shaping the marketing industry
We have developed powerful automation software that enable learning and perform automated tasks. Automation and AI are inevitable for businesses. At some point, you would need to incorporate automation to key concerns of your marketing campaigns.
The majority of marketers have embraced automation for marketing tactics. The advanced marketing automation software available in the market offload the most time-consuming tasks and help you to focus on strategies.
According to the Marketing Automation Survey report, 75% of all the companies use some kind of automation tool. As of 2021, 63% of all marketers around the globe will be overspending on automation technology for marketing campaigns.
(Also Read: Marketing Automation Strategies for 2021)
The best marketing automation tools of 2021
Whether you’re an e-commerce brand, a SaaS company, or an ad agency, you need to captivate your audience digitally, amid the pandemic. That being said, take a look at the best automation tools that are used worldwide:
1.HubSpot
HubSpot offers a wide array of tools in the dashboard, including the CRM tool, the sales tool, the collaboration software, and exceptional customer support. The features in the starter pricing plan are social media marketing, SEO, content management, web analytics, landing pages, and much more.
Key features
- Automated email marketing
- Easy integration with Salesforce, SugarCRM, Netsuite, etc.
- Easy publishing and content formatting
- Advanced modification and editing tools
Pricing plans
- The starter plan starts at $50 per month
- The professional plan starts at $560 per month
- The enterprise plan starts at $2240 per month
However, the software comes with a 30-day trial so you can check if it aligns with your marketing campaigns.
Downside
The advanced features come with a higher price tag.
2. Omnisend
Omnisend is a comprehensive automation tool that you can use for end-to-end activities like curating personalized emails, collecting contact details, email addresses, sending emails, and performing A/B testing. The in-depth reports and data analytics help you to draw actionable insights.
Key features
- Extensive integration with WooCommerce, BigCommerce, Shopify, etc.
- Content editor with all the drag-and-drop elements
- Cart recovery automation flow to draw insights from abandoned carts
- Dynamic tools to use pop-ups, widgets, and sign-up boxes
Pricing plans
- The standard plan starts at $16 per month
- The pro plan starts at $99 per month
The custom plan’s pricing depends on the features you’d like to add.
Downside
The mobile application of Omnisend is not available.
3. Marketo
Marketo is acquired by Adobe and claims to cover each engagement and every channel. The software can handle everything; from account-based marketing to social and digital advertising.
Key features
- Lead nurturing
- Lead marketing
- Website personalization
- Bi-directional CRM Syncing
- Web activity tracking
Pricing plan
It offers 4 plans; select, prime, enterprise, and ultimate. However, the pricing depends on the features and the database size.
Downside
Marketo has a bad reputation for inconsistent and spotty customer service.
4. Prospect.io
Marketers use Prospect.io for lead generation and tracking sales activities.
Key features
- Email verification to reduce bounce rate
- Automated prospect features
- Automated email marketing
- Allows you to measure important metrics, such as open rate
- CRM integrations with Slack, Zapier, and much more
Pricing plan
The starting price of the basic plan is $35 per month. However, the package is backed by a 30-day money-back guarantee.
Downside
The interface of Prospect.io is sluggish.
5. Ontraport
Ontraport is a perfect automated marketing solution for small businesses and solopreneurs. It is popular for its detailed reporting and robust insights.
Key features
- Customer tracking
- Automated email marketing
- Offline and online analytics and metrics
- Digital advertising
Pricing plan
- The starter plan starts at $79 per month
- The enterprise plan starts at $497 for 20,000 contacts
Downside
No integration with social media sites.
6. SendinBlue
SendinBlue was a digital advertising agency that later turned into a robust email marketing tool.
Key features
- Email tracking
- Intuitive interface
- SMS API tools
Pricing plan
- The lite version is priced at $25 per month
- The essential version is priced at $39 per month
- The premium version is priced at $66 per month
Downside
Not compliant with GUI standards.
7. Pardot
It is a cloud-based automation tool and is suitable for large businesses.
Key features
- A/B testing
- In-depth reporting
- Lead nurturing
- Lead scoring
- CRM integration
- B2B marketing metrics and analytics
Pricing plan
- The growth plan is priced at $1250
- The advanced plan is priced at $4000
Downside
The basic plan lacks advanced features.
8. ActiveCampaign
ActiveCampaign is well-suited for large enterprises. It offers impressive sales and marketing features at competitive prices.
Key features
- Third-party integration
- Automated responses
- Custom email templates
- Segmentation
- Automatic data collection
Pricing plan
- The basic plan starts at $9 per month
- The full-advanced package starts at $229 per month
Downside
No call option in customer support.
9. GetResponse
GetResponse is the best alternative to Mailchimp. It offers automated segmentation, automation templates, follow-ups on abandoned carts, and much more.
Key features
- Automated responses
- A/B testing
- Split testing
- Hosting on webinars
- Email marketing in 21 languages
Pricing plan
- The basic plan starts at $15 per month
- The professional plan starts at $99 per month
- The enterprise plan starts at $1199 per month
Downside
The drag-and-drag editor is not intuitive.
10. AutoPilot
It is a visually-appealing and intuitive marketing solution with an advanced editor to build attractive marketing campaigns.
Key features
- Builds and designs sales funnel
- CRM integrations
- Team collaboration tools
- Robust metrics and insights
Pricing plan
- The silver package starts at $49 per month
- The gold package starts at $149 per month
- The platinum package starts at $249 per month
Downside
The templates are limited.
11. Mautic
Mautic is an open-source automation marketing solution with offers automated drip campaigns.
- Email segmentation
- Website visitor-tracking tool
- Robust analytics
- Campaign and email workflow
Pricing plan
- The basic plan is free of cost
- The paid plan starts at $100 per month
Downside
The interface is inflicted with bugs.
In Summary
There are thousands of marketing automation software available in the market. Selecting the right one comes down to understanding your organization’s needs as well as the features and implementation you need. Consider technical expertise and enterprise solutions that will help you reach your goals.
