WHAT YOU GET

Target

Use our segmentation platform based on multiple forms of data to focus on specific accounts or categories of accounts within a specific industry.

Data

Gain access to massive amounts of data from our lists of sales and marketing activities and customer and prospect behaviors.

Tailor

Tailor the customer experience with unique content and engaging emails and banner ads to create cross-channel personalization.

Optimize

Tell customer stories at scale by using our mechanisms for examining which companies have targets you can reach.

Intelligence

We access and aim to understand multiple stakeholders in your organization so you can spend more time approaching the right buyers.

Execute

Our tools allow for easy execution of campaigns that can engage and attract targeted accounts throughout the sales funnel.

Measure

A comprehensive view of each campaign allows for a big-picture overview and a detailed view of each account with up-to-date CRM profiles and data analysis.

Act

We help you make the best decisions possible based on comprehensive user profiles from a wide range of data sources.

WHY INVENTIVE SMi ABM SERVICES

Account-based marketing done the right way drives valuable insights, prioritizes accounts, decreases the sales cycle, and increases marketing ROI.

Spend less time finding and verifying accurate contact information for prospects and more time getting the best deals for your business closed.

Solid ROI

Out of all marketing strategies that we have implemented, account-based marketing drives the most solid return on investment.

Sales and Marketing Alignment

With ABM, our marketers must think like salespeople by focusing on accounts, targeting them, and then closing the deal.

Measurement is Precise

Measuring the effectiveness of campaigns is made easier as we look at each individual account rather than huge metric sets.

Complete Customization and Optimization

Your messages are customized to resonate with the right target audiences which increases customer engagement and conversions.

Strategy to the Core

A marketing method that completely supports your sales team in winning new business and ensuring the right decision makers receive relevant messages.

Fully Researched and Targeted Accounts

We do the necessary research to determine who your target accounts are and develop organization-level personas through LinkedIn profiles and other means.

Ready to Talk about How Account-Based Marketing Can Take Your Business to the Next Level?

Contact Us

    Resources

    ABM

    How to Create an Account-Based Marketing Plan

    Have you made several attempts to bring together account-based marketing (ABM) strategies but like the adventures from the Animaniacs episode of Pinky and the Brain — the ultimate result is utter failure? For a lot of B2B marketers, account-level strategies have been just as large and seemingly unachievable as the goal of two mice repeatedly trying to […]