Home - Inventive SMI

WHAT YOU GET

Target

Use our segmentation platform based on multiple forms of data to focus on specific accounts or categories of accounts within a specific industry.

Data

Gain access to massive amounts of data from our lists of sales and marketing activities and customer and prospect behaviors.

Tailor

Tailor the customer experience with unique content and engaging emails and banner ads to create cross-channel personalization.

Optimize

Tell customer stories at scale by using our mechanisms for examining which companies have targets you can reach.

Intelligence

We access and aim to understand multiple stakeholders in your organization so you can spend more time approaching the right buyers.

Execute

Our tools allow for easy execution of campaigns that can engage and attract targeted accounts throughout the sales funnel.

Measure

A comprehensive view of each campaign allows for a big-picture overview and a detailed view of each account with up-to-date CRM profiles and data analysis.

Act

We help you make the best decisions possible based on comprehensive user profiles from a wide range of data sources.

WHY INVENTIVE SMi ABM SERVICES

Account-based marketing done the right way drives valuable insights, prioritizes accounts, decreases the sales cycle, and increases marketing ROI.

Spend less time finding and verifying accurate contact information for prospects and more time getting the best deals for your business closed.

Solid ROI

Out of all marketing strategies that we have implemented, account-based marketing drives the most solid return on investment.

Sales and Marketing Alignment

With ABM, our marketers must think like salespeople by focusing on accounts, targeting them, and then closing the deal.

Measurement is Precise

Measuring the effectiveness of campaigns is made easier as we look at each individual account rather than huge metric sets.

Complete Customization and Optimization

Your messages are customized to resonate with the right target audiences which increases customer engagement and conversions.

Strategy to the Core

A marketing method that completely supports your sales team in winning new business and ensuring the right decision makers receive relevant messages.

Fully Researched and Targeted Accounts

We do the necessary research to determine who your target accounts are and develop organization-level personas through LinkedIn profiles and other means.

Ready to Talk about How Account-Based Marketing Can Take Your Business to the Next Level?

Resources

Article gives what are the difference in direct mail and dimensional mail

January 19, 2021

Direct Mail vs. Dimensional Mail: Which Should You Choose?

A business owner often overlooks a tried-and-tested marketing strategy that yields results. Email marketing might seem like a strategy of the past, but the statistics will blow your mind. Nearly 41% of Americans start their day by looking at their emails. Today, we will discuss two elements of email marketing: direct mail and dimensional mail. […]

December 16, 2020

What is Account Based Marketing?

COVID-19 has put many companies under stress to retain and acquire new business. This meant focusing the majority of resources, money and time on nurturing and retaining clients and on-boarding new ones. This was the perfect setup for aligning sales and marketing efforts, that is, mass adoption of ABM. So, What is Account-Based Marketing? Imagine […]

Article Describing best practies in email lead generation

November 11, 2020

Email Lead Generation Best Practices in 2021

Before we dive deeper into how to generate more leads for your business or organization, let’s first look at what a lead is. In very simple terms, a lead is anyone who fits your brand’s target demographic. In addition, they also carry the potential of converting into a paying customer. So how do we find […]