In our current market, selling product and making sure it is properly marketed is more important than ever. There are tons of different sales methods and models that are geared toward marketing your product but ABM may be the solution you are looking for.
What is ABM?
ABM is a targeted approach that uses insight-led marketing, that works to help increase relationships and helps to drive overall sales growth. ABM stands for, account-based marketing, and is a much more personalized approach to marketing your products.
ABM Marketing Strategies
Here are 8 ways that ABM can help to improve your product based marketing.
1 – Increase the Relevance of Your Accounts
With an account that you create in order to make product sales, you can greatly increase relevance to any account with ABM. You can also engage earlier in the market. This allows a better look at your potential customers and in increasing your market presence overall.
2 – Offers Designed Personally
You can also create offers that are designed not only to promote your product but also to draw the customer in and initiate face to face or conference call style meetings.
3 – Target Accounts and Blogging
You can also make mention of target accounts on blogs and blog-style content as well as other social media accounts in order to better relate. This allows companies the chance to build a rapport between yourself and those at the companies you are targeting. In many cases, companies have alerts that let them know when their company is mentioned which will draw attention to your content.
4 – Facebook Custom Audiences
Facebook does offer the option to target specific audiences with advertising based on things like age, name, date of birth, gender and more. This allows for a far more customized experience. This also allows for a far more specific and targeted approach so you can use your Facebook ads to target groups that actually have the potential to buy your product.
5 – Google AdWords
You can also use AdWords to target specific audiences and to create custom lists. This works by way of email mainly and when a target company member is logged into their Google account, it will send them ads that are specific and targeted.
6 – ABM Platforms
There is a huge range of different platforms that use ABM marketing and that can make a huge difference in what you are able to accomplish. ABM platforms use cookies and IP addresses in an attempt to find specific individuals within the company or account that you are targeting.
7 – Personalized Email Sequences
Another fantastic ABM approach is email sequences that are specific and targeted. These messages are sent directly rather than in a sidebar or in an ad that they may or may not see or may ignore. These are personalized and specific emails that target the recipient.
8 – Hosting Events
Another great ABM method is to have actual parties that the targeted companies can be invited to. This allows for face to face interaction and a chance to truly make a difference in your marketing strategy.
These are all fantastic ABM methods that can truly make a difference in the way that you are able to target your audience. These are all methods that are going to allow you to interact directly with the customer and to make a huge difference in the way that you sell your products and how successful your overall marketing strategy is.
