The question everyone has been asking lately about digital advertisement campaign is “Can Account-Based Advertising Be Measured?” Well, the answer is YES, it can be. But how? Don’t worry, that is why we are here to show you some of the ways in which B2B marketers can measure their account-based advertising. But before we get […]
Account based marketing (ABM) is a relatively new phenomenon in the world of marketing. It’s a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather […]
In our current market, selling product and making sure it is properly marketed is more important than ever. There are tons of different sales methods and models that are geared toward marketing your product but ABM may be the solution you are looking for. What is ABM? ABM is a targeted approach that uses insight-led […]
If you are involved in business, marketing or advertising, there is a good chance that you have heard the terms “programmatic advertising” and “ABM” recently. Though they are not new concepts, the practices are being put to more use now, but many people still have no clue or understanding of either of them. This article aims […]
Most businesses and marketers have heard the term account-based marketing, more in recent times than before. It has become a buzz word in the marketing field, but what is it exactly? In previous times, marketers would aim to reel in as many leads and sales as possible by trying to target them all at once. […]
