Account-based marketing or ABM is a special type of focused marketing that has been designed to boost long-term business growth, boost revenue, and improve customer feedback all at once. In ABM, both the marketing and sales department combine their prowess to encourage sales for high-value accounts. 87% of B2B businesses in a survey reported that […]
Every type of business has different suppliers as well as customers. For the best return on investment, it is important to target the right type of customers. For this focus targeting, different businesses use different marketing methods and Account-Based Marketing. Here is how it works and how it can bring benefits to a business. What […]
Even though ABM messaging is new to the world of B2B marketing, many marketers have started focusing on generating account-relevant content and messages. Nailing personalization and addressing the customer’s problems fuel the ABM efforts. It is common sense to stick to a working marketing for your business. However, the only way to keep your strategy […]
COVID-19 has put many companies under stress to retain and acquire new business. This meant focusing the majority of resources, money and time on nurturing and retaining clients and on-boarding new ones. This was the perfect setup for aligning sales and marketing efforts, that is, mass adoption of ABM. So, What is Account-Based Marketing? Imagine […]
Account based marketing (ABM) is a relatively new phenomenon in the world of marketing. It’s a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather […]
