Account-based marketing is a hot buzzword in marketing right now but what does it actually mean? According to leadgenius.com, “Account-based marketing is an approach to B2B marketing and sales where highly-personalized messaging to multiple decision makers and key accounts, through multiple channels, at different stages of the buying journey, helps align revenue-generating departments to close […]
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3 of the Best Account-Based Marketing Examples
Everybody lives for experiences and so do your customers. Customers these days want to be a lot more than just another email address in your account. An efficient and effective Account-based marketing effort goes beyond personalized emails, content or landing pages. The existence of Account-based marketing is so that marketers are able to deliver a […]
6sense Bought ZenIQ: Here’s Why
6sense is a B2B predictive intelligence platform that aims to help marketing and sales teams uncover, accelerate, and capture demand through artificial intelligence and account-based marketing. ZenIQ is an account-based marketing product company that compiles a 360-degree view of target accounts from customer relationship management tools, marketing technology elements, and third party data. 6sense recently […]
How to Ensure Teamwork to Achieve Account-Based Marketing Goals
As simple as account-based marketing sounds, it is not a one man show. To effectively use ABM in your marketing strategy will involve an entire team of people that must be on the same page to ensure account-based marketing yields the best results possible. Even the very best ABM campaigns can end up turning into […]
The Importance of Account-Based Marketing and Its Role In Your B2B Marketing Strategy
According to a study conducted by Oracle and Argyle among B2B marketers, nearly 50% of respondents believe that ABM is a very important tool for a company’s marketing strategy, and nearly 20% believe ABM is crucial for a company’s success. Additionally, over 50% of respondents said that ABM was a strategy that perfectly complemented a […]