Team Inventive, on February 19th, went into an extended V-Day mode, as they got an opportunity to interact with their colleagues at the picturesque Fort Jadhavgadh, where they could bring in their family to meet their super bosses from the Americas Waking up on a beautiful Sunday to meet workmates may seem like an […]
As marketing efforts span over wider audience cohorts, many tasks become very repetitive and prone to human error. Marketing automation proved solutions that not only automate such tasks but also increase the efficacy of one’s efforts. Here are some marketing automation strategies to help you get started. Research your Competitors To achieve success in your […]
Account based marketing and lead generation can both be helpful for your company. However, you can go for account-based marketing if at least one high involvement of your company. It is also considered one of the premium marketing for which you will have to target an audience that has been in touch with your company […]
When it comes to marketing and selling your products or services, you have a variety of options to pick from today. Although you can decide to target a variety of clients, there will always be some unqualified leads in the funnel. But imagine being able to only sell and market your brand to high-value clients. […]
The single biggest objective of every marketing and sales team is to generate demand. However, according to a HubSpot survey, 61 percent of marketers believe that generating traffic and leads will be the most challenging issue in 2021. As a result, B2B companies across various sectors spend more than 11.3 percent of their annual budget […]
