Everybody lives for experiences and so do your customers. Customers these days want to be a lot more than just another email address in your account. An efficient and effective Account-based marketing effort goes beyond personalized emails, content or landing pages. The existence of Account-based marketing is so that marketers are able to deliver a […]
Shabana Arora
6sense Bought ZenIQ: Here’s Why
6sense is a B2B predictive intelligence platform that aims to help marketing and sales teams uncover, accelerate, and capture demand through artificial intelligence and account-based marketing. ZenIQ is an account-based marketing product company that compiles a 360-degree view of target accounts from customer relationship management tools, marketing technology elements, and third party data. 6sense recently […]
How to Ensure Teamwork to Achieve Account-Based Marketing Goals
As simple as account-based marketing sounds, it is not a one man show. To effectively use ABM in your marketing strategy will involve an entire team of people that must be on the same page to ensure account-based marketing yields the best results possible. Even the very best ABM campaigns can end up turning into […]
The Importance of Account-Based Marketing and Its Role In Your B2B Marketing Strategy
According to a study conducted by Oracle and Argyle among B2B marketers, nearly 50% of respondents believe that ABM is a very important tool for a company’s marketing strategy, and nearly 20% believe ABM is crucial for a company’s success. Additionally, over 50% of respondents said that ABM was a strategy that perfectly complemented a […]
Billie Jean King and Aasif Mandvi to Headline Demandbase’s 5th Annual ABM Innovation Summit
Demandbase, a leader in account-based marketing (ABM), recently announced sports icon and social justice pioneer, Billie Jean King, and actor, writer and producer, Aasif Mandvi, as the headliners of its 2018 ABM Innovation Summit. This year’s event will take place April 11-12, at Pier 27 in San Francisco, California. Since its launch five years ago, […]