Creating an effective sales strategy is a daunting task. Most advice on the internet tells you that the strategy is workable if you have a solid process, a documented plan, and a team that knows your business inside out. Most of the business strategies focus on internal operations. They enable the team to document internal […]
Do you want more leads flowing into your business? If you didn’t just say, “Hell yes!” to that question, then stop reading this article now, run to a Capital Grille Steakhouse, and go celebrate your awesome life. Back to the vast majority of us salespeople, we are always looking for more ways to generate leads. […]
Ascend2, a research-based marketing provider, recently surveyed over 250 executives about their strategies in executing account-based marketing (ABM). 53% of the executives were in B2B, while 28% were in B2C and 19% were in both. According to survey responses, email is seen as the second most effective channel in ABM and one that is easy […]
