According to a study conducted by Oracle and Argyle among B2B marketers, nearly 50% of respondents believe that ABM is a very important tool for a company’s marketing strategy, and nearly 20% believe ABM is crucial for a company’s success. Additionally, over 50% of respondents said that ABM was a strategy that perfectly complemented a […]
The Importance of Account-Based Marketing and Its Role In Your B2B Marketing Strategy
