In the News

New Report Reveals What the Account-Based Marketing Market Looks Like

Account-based marketing (ABM), also known as key account marketing, is a business-to-business marketing strategy that treats customer accounts as individual markets. Account-based marketing is aimed at creating long-term relationships with prospect and customer accounts. Account-based marketing strategies are being proven effective in engaging customers and managing sales opportunities. Engagio recently conducted a survey of over […]

6sense Bought ZenIQ: Here’s Why

6sense is a B2B predictive intelligence platform that aims to help marketing and sales teams uncover, accelerate, and capture demand through artificial intelligence and account-based marketing. ZenIQ is an account-based marketing product company that compiles a 360-degree view of target accounts from customer relationship management tools, marketing technology elements, and third party data. 6sense recently […]

Billie Jean King and Aasif Mandvi to Headline Demandbase’s 5th Annual ABM Innovation Summit

Demandbase, a leader in account-based marketing (ABM), recently announced sports icon and social justice pioneer, Billie Jean King, and actor, writer and producer, Aasif Mandvi, as the headliners of its 2018 ABM Innovation Summit. This year’s event will take place April 11-12, at Pier 27 in San Francisco, California. Since its launch five years ago, […]

Study: Email Seen as the Second Most Effective Channel in Account-Based Marketing by Executives

Ascend2, a research-based marketing provider, recently surveyed over 250 executives about their strategies in executing account-based marketing (ABM). 53% of the executives were in B2B, while 28% were in B2C and 19% were in both. According to survey responses, email is seen as the second most effective channel in ABM and one that is easy […]