Lead generation tools are not just for B2B companies but for business to consumer companies as well. In fact, according to one GetApp survey, more than 57% of companies use one or more lead generation software.
What Is Lead Generation Software?
The traditional way of lead generation is limited to TV advertisements or sending letters. But now, the concept of lead generation has been integrated with web development. As the people searched for services and products online, lead generation applications made their way into small as well as big enterprises.
Lead generation software basically automates the process of lead collection and lead generation. Moreover, it gathers and stores information about new prospects and leads so that you can get in touch with them whenever you need to.
How Does Lead Generation Software Work?
Lead generation tools render you with high-converting sales and forms to gather and collect organic leads right from your website. You can either collect the forms from 3rd parties or from your own webpages. The software basically integrates with other business tools in order to gather information about the leads through social media platforms, email accounts and etc.
Moreover, it also helps you to keep the information secured and stored at the company’s main server.
Here are Top Lead Generation Software for Business
Want to know more lead generation tools that could convert your leads into sales? Keep moving forward:
It is an all-in-one lead generation software and the only one available that features lead management, email marketing, lead scoring and analytics. However, its pricing can vary on the number of features you would like to add.
Conducting A/B tests, integrating Google Ad Words, capturing leads, setting up email configuration, creating email campaigns and automation becomes easy with this software. Unlike other software, it has no free trial. So, you would have to start by paying.
Infusionsoft allows you to automate many processes such as building email campaigns, scoring leads, tracking the visitors on your website, managing contact information, developing landing pages and etc. If you want to run its demo, you can request it as it is not available on the market.
It has all the features that one might need for effective lead generation but they are not as polished as the top players. However, the packages are competitive and easy to afford.
It is short for ‘If this then that’. This software is used to specify or do one thing in certain conditions. For instance, if someone opens your Facebook ad, you would automatically be notified of your mail. This tool is good for web developing and designing companies.
IFTTT and Zapier are very similar when it comes to automation and inclusion of features. However, the difference lies in the elaborated actions. Zapier allows you to elaborate on the notified actions.
This world is all about cloud-based systems. That is why drift was able to gain quick popularity. It is a cloud-based tool or a live chat assistance software that allows the user to connect to the company by clicking on a bubble.
Intercom is yet another powerful communication and lead generation tool for sending targeted messages, publishing articles and managing customer-brand conversations. However, this tool does not offer a trial use. So, you would have to pay before using it.
It is basically a WordPress plugin, very similar to Intercom and Drift. It can be installed on chat widgets for free.
Is your company in dire need of answering the question of your consumers in real-time? If yes, then this is the right tool for you. With the help of a bot, you would be able to reduce your response time and get to your consumers as fast as possible.
LinkedIn Sales Navigator
Social media platforms are full of new leads and prospects. This software allows you to find new prospects across social media platforms. This tool has advanced searching filters that allow you to gather detailed information about each prospect.
Twitter search basically allows you to find people at twitter who could use your products or services.
Quora is yet another huge platform to ask as many questions as possible. Its data provides companies with meaningful insights.
If your audience is into viral contests and competitions, then this should be in your list of lead generation software.
Gleam is very much similar to Vyper. It enhances interaction and engagement on Twitter, Facebook, and LinkedIn.
If you are looking for a platform to create well-designed viral contests and competitions, opt for rafflecopter.
If you want customers’ feedback on the newly launched product or on your oldest one, Quaraloo would help you get it.
It is yet another tool for collecting user feedback from your consumers.
To create surveys and questionnaires, nothing beats Google Forms.
Without going to and fro, this software allows you to schedule your meeting so that you could be prepared ahead of time.
Apart from scheduling meetings, it allows the user to take polls for the meeting timings.
Weebly is a web-hosted software designed for online shopping.
How to Select the Best Lead Generation Software?
Here are some points to consider before buying lead generation software:
Lead Conversion Tools
The software’s test conduction quality, integration with Google and building features should facilitate the process smoothly.
Provision to Choose Callback Timing
If a consumer wants to contact you back, they can leave their email IDs and contact information with the company.
Global Call Routing
If your consumers are spread all across the globe, choosing an app with global call routing enables would save you fortunes.
Choose software that could segment leads into different folders.
Easy Learning Curve
It is always a good practice to choose a software that could be used by both a professional and non-technical person.
You can use your business goals and guidance to see what tools you might need for efficient lead generation.