According to information shared by LinkedIn in 2015, 50% of B2B marketers consider consistent content production as a top content marketing difficulty. This is why we have taken the pleasure to expound on the best B2B marketing examples to help you create quality content consistently.
What Is B2B Marketing?
Business to business marketing is simply when a particular business/brand markets its goods/services to another business/brand. B2B marketing becomes necessary when the output of one organization is needed for another organization to improve or maintain its performance.
List of creative B2B marketing examples along with lessons you can learn from them
- Tell them what they want to know.
Do you know that the average B2B buyer makes an estimate of 12 online searches on average before completing a purchase? Indeed, the length of the B2B sales funnel is increasing more than ever.
This is why it is vital that you give searchers what they actually really want to know, and it should be fast. By doing this, you will be able to establish a connection and deliver relevant accurate content and conversations.
- Show them how to do it
Good B2B content should be able to show workers how to carry out their job better, without going through so much stress. By providing educational content, you will be able to establish a sense of trust and at the same time educating them about your services before they even interact with a sales representative.
By implication, this will increase the quality of your leads generation, and bring more sales with less work.
- The lasting first impression
Do you know that you only have 7 seconds to create a first impression? Within this time frame, you can either convince your prospects that your services are worth their time or you may waste the opportunity to make your brand memorable.
Thus, it is very important to make the very best use of your first impression opportunity when interacting with a potential customer.
- You’re so funny
When it comes to advertising, the primary objective is to attract attention – and humor is one of the best ways to achieve this. When you understand this, you will be able to put more effort into the creation of funny content that will resonate well with your prospective customers.
Best B2B marketing examples
- Videos
Videos have become the most popular content format for the majority of B2B marketers. This explains why it was reported that marketers utilized more videos last year in order to increase their chances of competitive success.
Research has further shown that 82% of consumers prefer to watch a video rather than read a blog post. A good example is HubSpot; they develop video content to explain the concept of inbound marketing.
- Webinars
Are you searching for the best tool to sell high-ticket solutions? Then Webinars should be your number one choice. A good example is Salesforce. They frequently provide webinars on several topics to ensure that whoever is in the market for their solution has accessibility to intensive insights (with the chance of being converted to a customer).
- Infographics
These are effective tools for highly excellent storytelling. According to certain statistics, marketers identified infographics as part of the top result-yielding forms of content they created in 2018. By utilizing the appropriate design features, you can assist businesses to communicate typically complex concepts in easy-to-measure figures and statistics for their target audiences. The perfect infographics should have valuable insights and statistics, as well as a beautiful design, which will aid in telling a captivating story about the subject matter.
- Podcast
At a point, podcasts seemed unattainable for many brands. However, this is no longer the case today. A great example is Perpetual Traffic; they have created more than 200 episodes to date and enjoy a 4.8 rating from their 630+ audience base on iTunes.
Consequent to the success of Perpetual Traffic, DigitalMarketer launched its DigitalMarketer podcast; a show that is produced every week and dedicated to helping their 132+ listeners on iTunes explore the digital marketing industry. With 69 released episodes, they have a 4.9 rating from their audience.
- Blogging
If you need an easy and stress-free alternative to start making a change with content, then blogging is the part for you. Blogging is relatively cost-effective compared to video production or professionally designed infographic. However, it is necessary to make sure that the ease of blogging does not affect the standard of quality for your blog posts.
- Slide Decks and Presentations
Although slide decks are not often mentioned in content marketing, they remain one of the excellent examples of B2B marketing to drive brand awareness. A great example is Jean-Baptiste Dumont’s presentation on The Artificial Intelligence Rush, which has gotten more than 960,000 views.
- White Papers
A lot of people consider white papers as one of the very first forms of content. White papers are very useful in assisting decision panels to determine which actions are most appropriate, as well as making good purchase decisions.
According to research, 61% of experts share white papers with their colleagues. It is necessary to establish a strong case for your white paper, to make sure it is considered as one of the relevant B2B marketing examples.
- eBooks
Just like white papers, e-books are essential for B2B prospects. As a matter of fact, it has been reported that 62% of buyers consider e-books as vital for the initial, middle, and late stages of the purchasing process.
E-books are quintessential in bridging the knowledge gap of buyers when they need to find the best solution. In all, e-books need to be compelling, just like white papers.
- Case Studies & Testimonials
With the influx of more content on the web, buyers are becoming less interested in the claims that brands are making. Now, customers are concerned about claims that have been validated by data and research from vendors.
This is why testimonials, case studies, and other such related contents format are becoming more acceptable. In fact, it may surprise you to know that 79% of buyers identify case studies as their preferred content format for obvious reasons.
- Email Marketing
Here’s shocking statistical information: email click-through rates are 47% higher for B2B email campaigns. It is also beneficial for B2B marketers as 93% of marketers resort to email for the distribution of their contents.
- Social Media Posts
Without doubts, all brands need to have a presence on social media. However, it is necessary to develop creative post ideas that will make your brand unique in busy buyer feeds.
- Website pages
Typically, people tend to neglect comparison pages when it comes to their website. However, they have proven to be very effective, particularly as a result of the fact that everyone is searching for the best solutions online.
For instance, Ubersuggest shows that there is an estimate of 2,400 searches for the phrase “FreshBooks Vs QuickBooks” every month in just the United States.
- Influencer Marketing
B2B businesses stand to gain a lot from partnering with influencers. This will prove to be a very effective marketing strategy if there are popular public figures for the targeted industry.
For example, if you manage a commercial construction company and you’re trying to secure contracts for supermarket build-outs, it is advisable that you partner with a well-known figure that most supermarket owners follow.
- Marketing Automation
A lot of brands are rapidly using marketing automation as one of the modern B2B marketing examples. Marketing automation will enable you to interact with and nurture business leads. It will also assist you in the integration of all of your marketing channels.
However, it is necessary to make sure that you don’t bombard your business leads with overly frequent emails or excessively personalized messages. This could cause them to unsubscribe from your marketing list.
- B2B SEO
Search engine optimization is an indispensable component of every B2B online marketing. This is because the possibility of being considered as a potential vendor is drastically low if you are not a top result for the service or product that you were offering. In order to increase the quality of your SEO, you can leverage content marketing for the website of your business.
- Referral Systems
Setting up a customer referral system is one of the most underrated best examples of B2B marketing techniques today. Truly, referrals have consistently been a major source of fresh business for several organizations, although digital marketing appears to have the spotlight over the last ten years.
- Campaign Tracking and Reporting
Prior to the implementation of any B2B marketing examples or tactics, it is important to first of all establish a method to monitor how effective your B2B strategies are. Thus, it is crucial to know the right tools to quantify conversions, organic traffic, and rankings if you’re involved in B2B SEO.
Keep in mind however that traditional forms of marketing might be uneasy to track for B2B. Nonetheless, this does not mean that you shouldn’t measure it. In essence, we recommend that you endeavor to incorporate customer referrals into your B2B marketing strategy from the onset. You can decide to adopt natural or paid alternatives to accumulate referrals.
- B2B Advertising
If done correctly, B2B marketing services have the potential to generate massive ROI. By learning how you can effectively advertise on social media, you will be able to meet your prospective customers at the point they already spend their resources.
Thanks to the advanced targeting features of today’s innovative social channels, it is easier to reach purchasing managers and decision-makers at the end of the day.
Conclusion
In all, the availability of several great examples B2B marketing demonstrates that it is possible to create compelling and effective content. All you have to do is think differently than your competitors are doing.
Embrace new opportunities and concepts that will enable you to develop content that your audience will respond to positively and give your brand an advantageous position in the competitive industry.
