Inventive SMI

Boosting Team Spirit: Team Inventive’s Family Day Out at Fort Jadhavgadh

Rupesh Dhiwar — Thu, 16 Mar 2023 07:01:54 +0000

Team Inventive, on February 19th, went into an extended V-Day mode, as they got an opportunity to interact with their colleagues at the picturesque Fort Jadhavgadh, where they could bring in their family to meet their super bosses from the Americas Waking up on a beautiful Sunday to meet workmates may seem like an […]

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7 Marketing Automation Strategies for 2023

Bhushan Shirapure — Tue, 07 Feb 2023 14:58:29 +0000

As marketing efforts span over wider audience cohorts, many tasks become very repetitive and prone to human error. Marketing automation proved solutions that not only automate such tasks but also increase the efficacy of one’s efforts. Here are some marketing automation strategies to help you get started. Research your Competitors To achieve success in your […]

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Account Based Marketing vs Lead Generation: Which is Better?

Rupesh Dhiwar — Thu, 17 Mar 2022 06:10:04 +0000

Account based marketing and lead generation can both be helpful for your company. However, you can go for account-based marketing if at least one high involvement of your company. It is also considered one of the premium marketing for which you will have to target an audience that has been in touch with your company […]

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6 Ways to Get the Best Results from Account Based Marketing

Rupesh Dhiwar — Mon, 07 Feb 2022 04:52:35 +0000

When it comes to marketing and selling your products or services, you have a variety of options to pick from today. Although you can decide to target a variety of clients, there will always be some unqualified leads in the funnel. But imagine being able to only sell and market your brand to high-value clients. […]

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Demand Generation Metrics You Should Know to Uplevel Sales in 2022

Rupesh Dhiwar — Thu, 20 Jan 2022 11:23:46 +0000

The single biggest objective of every marketing and sales team is to generate demand. However, according to a HubSpot survey, 61 percent of marketers believe that generating traffic and leads will be the most challenging issue in 2021. As a result, B2B companies across various sectors spend more than 11.3 percent of their annual budget […]

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How to Create an Account-Based Marketing Plan

Rupesh Dhiwar — Tue, 21 Dec 2021 07:58:50 +0000

Have you made several attempts to bring together account-based marketing (ABM) strategies but like the adventures from the Animaniacs episode of Pinky and the Brain — the ultimate result is utter failure? For a lot of B2B marketers, account-level strategies have been just as large and seemingly unachievable as the goal of two mice repeatedly trying to […]

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21 Account Based Marketing Tactics for Marketers in 2022

Bhushan Shirapure — Thu, 11 Nov 2021 11:17:21 +0000

Account-based marketing or ABM is a special type of focused marketing that has been designed to boost long-term business growth, boost revenue, and improve customer feedback all at once. In ABM, both the marketing and sales department combine their prowess to encourage sales for high-value accounts. 87% of B2B businesses in a survey reported that […]

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How Does Account-Based Marketing Work?

Bhushan Shirapure — Fri, 22 Oct 2021 07:14:40 +0000

Every type of business has different suppliers as well as customers. For the best return on investment, it is important to target the right type of customers. For this focus targeting, different businesses use different marketing methods and Account-Based Marketing. Here is how it works and how it can bring benefits to a business. What […]

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Effective Tools for Omnichannel Personalization

Bhushan Shirapure — Fri, 17 Sep 2021 13:53:03 +0000

Wondering how did Amazon manage to remain at the top of the leader board with net sales of $108.518 billion in the first quarter of 2021, demonstrating a rise of 43.8 percent from net sales of 2020!! It’s simply because this customer-centric brand has mastered the Omnichannel Personalization marketing technique, which proved to be one […]

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11 Trends in Digital Advertising to Watch

Bhushan Shirapure — Fri, 20 Aug 2021 10:29:46 +0000

If you are an aspiring or experienced advertiser, you must have gone through the digital advertising trends to understand what is happening or expected to happen in the market and ways you can compete to win. Keeping up with the latest digital advertising trends is a necessity for those who want to make their name […]

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