sales Archives - Inventive SMI

10 Ways to Create a Better Sales Strategy

Bhushan Shirapure — Sun, 24 May 2020 06:51:18 +0000

Creating an effective sales strategy is a daunting task. Most advice on the internet tells you that the strategy is workable if you have a solid process, a documented plan, and a team that knows your business inside out. Most of the business strategies focus on internal operations. They enable the team to document internal […]

The post 10 Ways to Create a Better Sales Strategy appeared first on Inventive SMI.

Top 15 B2B Lead Generation Strategies

Bhushan Shirapure — Mon, 13 Jan 2020 18:55:42 +0000

Do you want more leads flowing into your business? If you didn’t just say, “Hell yes!” to that question, then stop reading this article now, run to a Capital Grille Steakhouse, and go celebrate your awesome life. Back to the vast majority of us salespeople, we are always looking for more ways to generate leads. […]

The post Top 15 B2B Lead Generation Strategies appeared first on Inventive SMI.

Study: Email Seen as the Second Most Effective Channel in Account-Based Marketing by Executives

Bhushan Shirapure — Tue, 23 Jan 2018 09:09:57 +0000

Ascend2, a research-based marketing provider, recently surveyed over 250 executives about their strategies in executing account-based marketing (ABM). 53% of the executives were in B2B, while 28% were in B2C and 19% were in both. According to survey responses, email is seen as the second most effective channel in ABM and one that is easy […]

The post Study: Email Seen as the Second Most Effective Channel in Account-Based Marketing by Executives appeared first on Inventive SMI.