MARKETING

The Importance of Account-Based Marketing and Its Role In Your B2B Marketing Strategy

According to a study conducted by Oracle and Argyle among B2B marketers, nearly 50% of respondents believe that ABM is a very important tool for a company’s marketing strategy, and nearly 20% believe ABM is crucial for a company’s success. Additionally, over 50% of respondents said that ABM was a strategy that perfectly complemented a […]

Study: Email Seen as the Second Most Effective Channel in Account-Based Marketing by Executives

Ascend2, a research-based marketing provider, recently surveyed over 250 executives about their strategies in executing account-based marketing (ABM). 53% of the executives were in B2B, while 28% were in B2C and 19% were in both. According to survey responses, email is seen as the second most effective channel in ABM and one that is easy […]