11 Trends in Digital Advertising to Watch

Digital advertising trends

If you are an aspiring or experienced advertiser, you must have gone through the digital advertising trends to understand what is happening or expected to happen in the market and ways you can compete to win. Keeping up with the latest digital advertising trends is a necessity for those who want to make their name […]

10 Best Practices for Demand Generation in 2021

demand generation practices

It is more important now than ever for demand generation teams to link their efforts to revenue. Demand generation best practices play a big role in that. To drive the demand generation process, you have to create and share relevant and valuable content. In the demand generation best practices, marketing automation enables leads to be […]

How to Use Market Surveys for Account Optimization

article is about market survey in account optimization

Global market research indicates that the community of marketers spends a whopping 45 billion dollars annually on research. The majority of the capital is used to hire full-service research contractors to pull out the market research and stats from the vendors, suppliers, and agencies. But why hire a middleman for conducting market research? It is […]

How B2B Intent Marketing Strategies Are Shaping Marketing in 2021

Article is about b2b intent marketing strategies marketing

Intent-based marketing is the process of directing campaigns to targeted users or buyers who have indicated an interest in a particular product or service. An intent marketing campaign develops tailored messages based on data about your ideal clients’ online behavior. For marketers to successfully reach their clients, intent marketing is becoming a crucial technique. The secret to […]