As simple as account-based marketing sounds, it is not a one man show. To effectively use ABM in your marketing strategy will involve an entire team of people that must be on the same page to ensure account-based marketing yields the best results possible. Even the very best ABM campaigns can end up turning into […]
Appointment setting plays an important role in account-based marketing. It is a process which should be initiated at a very early stage and is often the key to open the door for lead generation. Before moving ahead with sales plans and products, it is essential for companies to train their marketers to set and freeze […]
In the world of business today, buyers’ buying behavior is changing drastically. Before making a purchase from a company, prospective buyers are able to conduct sufficient online research. This overt dependence on online content has made web content syndication crucial for companies to be successful. To win over prospective buyers, you need to consistently create […]
LinkedIn is the most popular social website for networking, job seekers, and career references, but it has also proved to be a fantastic platform for boosting business for companies. LinkedIn is not only a professional networking site, but also provides a rich source of material on lead generation for B2B marketers. Marketers can use LinkedIn […]
