Automation is shaping the marketing industry We have developed powerful automation software that enable learning and perform automated tasks. Automation and AI are inevitable for businesses. At some point, you would need to incorporate automation to key concerns of your marketing campaigns. The majority of marketers have embraced automation for marketing tactics. The advanced marketing […]
As marketing efforts span over wider audience cohorts, many tasks become very repetitive and prone to human error. Marketing automation proved solutions that not only automate such tasks but also increase the efficacy of one’s efforts. Here are some marketing automation strategies to help you get started. Research your Competitors To achieve success in your […]
A business owner often overlooks a tried-and-tested marketing strategy that yields results. Email marketing might seem like a strategy of the past, but the statistics will blow your mind. Nearly 41% of Americans start their day by looking at their emails. Today, we will discuss two elements of email marketing: direct mail and dimensional mail. […]
COVID-19 has put many companies under stress to retain and acquire new business. This meant focusing the majority of resources, money and time on nurturing and retaining clients and on-boarding new ones. This was the perfect setup for aligning sales and marketing efforts, that is, mass adoption of ABM. So, What is Account-Based Marketing? Imagine […]
Before we dive deeper into how to generate more leads for your business or organization, let’s first look at what a lead is. In very simple terms, a lead is anyone who fits your brand’s target demographic. In addition, they also carry the potential of converting into a paying customer. So how do we find […]
