Ascend2, a research-based marketing provider, recently surveyed over 250 executives about their strategies in executing account-based marketing (ABM). 53% of the executives were in B2B, while 28% were in B2C and 19% were in both. According to survey responses, email is seen as the second most effective channel in ABM and one that is easy […]
Appointment setting plays an important role in account-based marketing. It is a process which should be initiated at a very early stage and is often the key to open the door for lead generation. Before moving ahead with sales plans and products, it is essential for companies to train their marketers to set and freeze […]
In the world of business today, buyers’ buying behavior is changing drastically. Before making a purchase from a company, prospective buyers are able to conduct sufficient online research. This overt dependence on online content has made web content syndication crucial for companies to be successful. To win over prospective buyers, you need to consistently create […]
LinkedIn is the most popular social website for networking, job seekers, and career references, but it has also proved to be a fantastic platform for boosting business for companies. LinkedIn is not only a professional networking site, but also provides a rich source of material on lead generation for B2B marketers. Marketers can use LinkedIn […]
